Most small businesses are hoping for one time SEO and one time, cheap reputation marketing services. There are several reasons why this is a short sighted strategy for your business. Why Did You Start an Online Business? This question is more compl
In Business Your Reputation is Everything
Reputation marketing makes big promises to today’s businesses: Increased customer base Increased repeat sales Increased mobile sales Increased exposure in the search engines The truth about Reputation Marketing – It delivers on its p
Google Search Changes Will Impact Your Online Reputation
It almost seems unfair that Google’s whims can boost a business’s reputation, or destroy a reputation marketing campaign. The biggest search change was the first attempts at solidifying Google’s Knowledge Graph. Even Forbes Magazine has discussed the
Google’s Changes Can Damage Your Online Reputation
Google makes dozens of changes to their guidelines every year. Sometimes they make a few dozen changes a month. Keeping up with the changes takes in-depth research, more than the average business owner can follow. Most businesses do not realize the i
Reputation Management: How To Remove Negative Reviews From Google
Clients continually ask how to kick down negative reviews. The answer is simple, reputation management. Knowing how to execute a strong campaign can be tricky. You need to know how to prevent problems before they start. Before the web businesses r
Reputation Management: The Danger of Ignoring Bad Reviews
As the total sales spent using mobile devices increases so does the importance of monitoring your online reputation. You can guarantee that your customers are searching your business reputation before buying your product. This is most important in F
Is Your Internet Marketing Campaign Working?
It can be difficult to determine whether you are running a good marketing campaign. Asking SEO firms if your current marketing company is offering the best service is not a good failsafe. It is always easy to cut holes into any SEO campaign that is s
Reputation Marketing: Get Found in Florida’s Crowded SEO Market
There are several firms in Florida that focus on local SEO. Not all of the local SEO campaigns are created equally. Here are some national stats that many small business owners are unaware of. 97% of consumers search for local businesses online
Why Reputation Management Should Be Your Primary Concern
The facts of reputation management: Fact: You are in business to generate revenue Fact: Loyal customers are your best promotion Fact: Your success depends on the customer’s Good Will Fact: One bad review in the wrong place, on the wrong s
Good Enough is Not Good Enough – SEO
In a previous blog post I discussed a Forbe’s article that highlighted the importance of Local SEO as a business investment. I concluded with the statement from Forbe’s that ‘Investing in Organic SEO is more important than ever before, despite the cu