Most small businesses are hoping for one time SEO and one time, cheap reputation marketing services. There are several reasons why this is a short sighted strategy for your business.
Why Did You Start an Online Business?
This question is more complex than expected. Not everyone is interested in making money. Some people want the affirmation of having created something tangible. Others want the idea of being self-employed, or owning a business, without the pressures and demands of being a business owner.
Other people start a business with one goal – to make money.
Reputation Marketing and Your Future Profits
The classic approach for moving products and services has changed. Instead of business’ pushing products and their benefits, marketing has started to focus on lifestyle and design.
No one cares how good your product or service is. They want to know how your product or services could fit into their lives. Google has been at the forefront of this new ‘lifestyle marketing.’ They have been the driving force behind the way people shop online.
In the old marketing style people were told to change their lifestyle to reach their dreams. They had to change to accommodate the top brands. The new lifestyle marketing changes the brands and services to fit your life. In short, it doesn’t market on the fact that people are poorer and need to spend money to have a better life.
How Can You Make it Work for You?
The solution is found in Reputation Marketing. A good campaign will let you brand yourself.
Consumers purchase from websites they trust. They trust people they know, or who their friends know. The important thing you need to know is that ranking on the top of the search engines is no longer enough.
If you want your business to grow then you need to learn how to encourage people to click on your SERPS, and then buy from your website. To accomplish this you need to give people what they want. You need to build a relationship.
There’s a critical component of success for your business that money can’t buy: relationships. If you’re at a loss as to how customer relationships drive revenue, then consider these statistics:
- Repeat customers spend 33% more than new customers
- Referrals among repeat customers are 107% greater than non-customers
- It costs 6x more to sell something to a prospect than to sell that same product or service to a current customer.
- A repeat customer will spend 67% more than a new prospect.
Reputation Marketing = Sales
Reputation Marketing builds a following and keeps consumers connected, increasing the opportunity to sell more than one product, or service, in the future. The more you invest in your reputation and branding, the more ‘connect points’ you create on the World Wide Web. Each one will increase your opportunity to make future sales, which is the reason most people are in business.