According to New Scientist, “Google wants to rank websites based on facts, not links.” The idea is to identify key facts in a web page and score them for their accuracy by assigning a trust score. Sound Familiar? Go back five years to the birth of
Ignoring Mobile Trends Will Cost Your Business – Get The Facts
The time for thinking about using do-it-yourself themes and free website builders is over for anyone who is serious about making money online. Your business can no longer afford to avoid online marketing. Your future revenue depends on meeting consum
Competition Online – Use Them and then Beat Them
This podcast episode talks about competition online. Discussed in this episode are the tips to use your competition in a positive way such as knowing your competition and what makes you different. Transcript of Podcast: Welcome to Webmaster for Hir
A Thumbs Up by Consumers: Explaining Social Media Marketing and Social Proof
With the rise in the use of internet and online shopping, people are continuously focusing on opinion of other users. According to statistics from Google, 70 percent of people rely on the product reviews posted by other users before buying a product.
Top 4 Reasons Why Websites Don’t Sell
Small business owners need an online presence. The options for this presence range from free to $10,000. But what really works? Many website designer companies are only concerned with selling to the small business owner and don't worry about how t
How to Increase Website Based Leads
The days when internet marketing was cheap and easy are finished. Today internet marketing will outperform all other media marketing – if done right. The number of leads and sales made from consumer’s cell phones exceeds 50% and the number grows year
Can You Prevent Negative Reviews?
It is too late when a bad review appears on Yelp or other review sites. Addressing the bad review and asking the person to contact you is ‘too little, too late’. The review is still there. The problem may be resolved, but the low rating will remain o
Why Pay More for SEO?
One of the biggest concerns most small business owners face is choosing the best SEO firm for their marketing campaign. The number of SEO firms offering to get your website to the top of the ranking positions is almost uncountable. The services start
Why Reputable SEO Firms Do Not Guarantee Their Work
SEO is advertising. Like any advertising, the results cannot be measured. Human behavior cannot be predicted enough to know who will click on a particular link. Once clients click on the link and visit the webpage it is ‘out of the SEO’s hand’. They
Why is Social Media Listening Important For Your Business?
What is Social Media Listening? Social media listening, or social media monitoring, is the process of tracking when your name, company, brand, or a specific topic is mentioned. Listening is only the venue. It is the base. What you really want to loo