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YouTube: Video Marketing’s Not-So-Secret Weapon


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Small businesses awake! There is a search engine designed to unite viewers with quality targeted content that they eagerly devour for hours each day. This search engine is used by multiple generations, across nations, and other demographics. It is also a platform designed for viral opportunities.

This search engine is dedicated solely to the hosting and distribution of videos. All sorts of videos, from half-baked spontaneous home videos to the professionally recorded and polished variety. There are TV shows, clips and snips, how-to-tutorials, animations, infomercials, and more.

Businesses small and large are realizing that YouTube offers them great power when it comes to optimizing their video marketing campaigns. Here’s why:

Google Owns YouTube

One of the biggest advantages that a company has is that their video will automatically have access to Google’s award-winning search engine algorithm used by 65% of online users in the world. Search Engine Optimization (SEO) is very important to online products, and with YouTube, a company can add descriptions and keywords that can get their video searchable in the website, video and image tabs.

Easily Shareable with Everyone

Another advantage that companies have with doing their video marketing on YouTube is they get the benefit of easily sharing their videos with a vast demographic. Not only can they distribute the videos in emails, but also on other platforms like Twitter, Facebook, and Tumblr. In addition, YouTube provides easy ways to embed video segments into a web page. This saves companies revenue from having to pay the bandwidth cost of hosting the video file themselves.

Cost is Extremely Affordable

For a small company with little capital to devote to full-time ad campaigns, YouTube is the best choice with all their professional tools available to a marketer provided at minimal cost. Companies that want to use YouTube for video marketing only need to have a camera and a marketing strategy. YouTube provides the platform to deliver the content, and the search engine abilities to make it available worldwide.

For little to nothing, YouTube video marketing is a great tool to help boost a product or brand into the public eye and to get those who would love the product or service interested and invested in it. Thus, YouTube continues to be one of the most effective marketing tools for companies to succeed and bring their brand to life.

For help with your video production and marketing campaigns, please contact us for more information.

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