Why should small business websites place more emphasis on their local SEO strategy? The answer is simple: websites using effective local SEO strategy benefit generate more revenue, and typically outrank the local competition in the SERP world.
So, what is a small business to do if they don’t want to enter the global sales market and wish to remain local? Those business owners should consider a local maps marketing campaign to allow them to target the local market. A small business local SEO initiative requires many of the following ranking factors to be successful:
Physical Address – The address of a business should always remain on the homepage. Small business SEO tip: put your business address in a citation box to target more customers.
Category Accuracy – Confirm that your business is listed online in the appropriate category at all times. Your category and keywords should always match.
Content – Creating website content can engage your local audience and build brand awareness.
Reviews – Commonly considered the most important aspect of SEO for small business websites, customer reviews are an effective marketing tool to increase profits and track the location of reviewers.
Images – Using photos is an ideal way to personalize a local company and build a relationship with online consumers. Small business local SEO tip: use photos that show your company involved in community service.
News – A monthly newsletter is another effective marketing tool that can be used as the voice of a brand. You can include anything from new products being released and community events to local news and industry research.
Social Media – Staying active online via various social media channels is an efficient way to communicate with your customer base and build stronger relationships with current customers. It’s also a great strategy to ward off negative reviewers and inspire consumers to leave positive testimonials.
These are just a few of the key factors that any reputable marketing company should focus on. Above all else, your small business SEO marketing team should be proactive in marketing efforts to bring visitors to your website, and always be willing to work alongside of your brand.
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