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INFOGRAPHICS – Why does Page Speed Matter in SEO? How do I Increase It?

Page Speed Matter in SEO

Why does Page Speed Matter in SEO? How do I Increase It?

 

Known as website page speed, different factors affect the time a page needs to be completely loaded on a web browser.

This speed is one of the many elements used to rank pages in search engines.

Google has found that a half second’s difference in load time can decrease traffic by 20%.

Website page speed can be increased using these three steps:

  • Implement caching. It provides search engines with a “backup” page for quicker load times.
    1. This can lower server load by 80%.
    2. Allows users to access the backup page if the current page is unavailable due to
      1. internet congestion
      2. recent removal of the webpage
      3. the page simply loads too slowly
  • Decrease Image Size. Visual media on webpages should enhance the user experience, not detract.
    1. Customers wait about 3 to 5 seconds for a page to load
    2. Images can take 15 seconds or longer to load
    3. Try to keep image file sizes to below 70kb
  • Reduce the work of the browser to fetch, parse and build the structure of the page.
    1. Your website design and maintenance team should be in charge of this.
    2. It involves behind the scenes code, software, and mapping technologies.

Remember, a fast website creates a good user experience.

Contact us today at Webmaster for Hire for a free quote on how we can help your website load faster.

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AUTHOR - Beth Varian

Beth Varian has been working on the internet since 1995. She was the first SEO Expert at CBS SportsLine.com. When starting Webmaster For Hire, she wanted to focus on the personalized experience with quality results. Communication with clients is important. Though the internet has been around for decades now, it is still a mystical place for many business owners. Webmaster For Hire is the digital agency to guide small to mid-size businesses in the service and hospitality industries.