Search Engine Optimization is kind of like the infamous ‘Man Behind the Curtain’ in the classic tale, The Wizard of Oz. Everyone with a computer and the internet has used search engine optimization at one time or another, but few understand how it works. Prior to September of last year when Hummingbird changed SEO, anyone surfing the internet would enter a question or phrase into the search engine of their choice. The various algorithms of the online gods would send them on a wild scavenger hunt through every possible link containing those keywords rather than highlighting those specific sites relevant to the context of their search.
This process would ultimately waste valuable time and result in fragmented information and countless moments of frustration. As a result, users searching the internet became conditioned to guess the key words their search engines would use in attempting to find the most direct route to the information they wanted, even if those key words had little to do with what they actually wanted to search.
That is until last fall when Google’s Hummingbird changed SEO for us all. Combining the features of existing algorithms with new technology, Hummingbird, an innovative new algorithm named after the speedy, accurate little bird, approaches search engine optimization in an entirely new and better way. The Hummingbird technology takes a search engine query and has the intelligence to look at the context of the phrase or question rather than just seeing the individual words. This remarkable feature has eliminated 80% of irrelevant sites from search engine rankings in favor of quality content.
Search engine optimization (SEO) is an integral component to any successful online business. Search engine optimization requires knowledge of the various criteria used by prominent search engines combined with the strategies necessary to meet that criteria resulting in higher search rankings for your website and subsequently more quality traffic. Webmaster for Hire is a web design, development, SEO & internet marketing consultant who has updated their marketing packages to include Hummingbird’s changed SEO components. The goal is to gain higher search rankings with the major search engines, such as Google, while catapulting traffic to your business as a result, but not just more traffic, specific targeted traffic more likely to be interested in the content of your site. With Hummingbird, quality online content has taken a large step forward. Webmaster for Hire, therefore, can help turn your quality content into higher rankings and more traffic.