Economy High or Low; Marketing Remains…

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Keeping your business name alive and in front of your prospects, referral sources and existing clients is how you continue to fill the ‘pipeline’ of incoming business. I have seen clients pull out of marketing and within a month their traffic numbers drop drastically. When they return, it takes six to eight months to build back up to where they once were.Additionally, you give your competition an edge above you. Past two weeks, I found two competitors of a client, who reduced his online marketing. These two competitors have Facebook fan pages with over 23,000 fans and the other over 32,000 fans. This client’s fan page has 74 fans. While the client has reduced, his competition is actively building in his online absence.No matter what the economic situation is – marketing remains!

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