Differences Between Video Marketing and Video Advertising
Both video marketing and video advertising are crucial in helping a company sell its brand, products, and/or services. Each play an important role in the effective use of the other.
|Video Marketing||Video Advertising|
|The overall marketing strategy to optimize video impact and exposure.||A small, but integral part of the overall video marketing strategy.|
|Defines brand.||Highlights products / services.|
|Promotes video advertising.||Target specific audiences and geolocations.|
|Uses all marketing options: social media, video platforms, email marketing, etc.||Is often hosted on one site (like YouTube).|
|May or may not always include a Call to Action.||Always includes a Call to Action.|
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