INFOGRAPHICS – 4 Key Differences Between Video Marketing and Video Advertising

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Differences Between Video Marketing and Video Advertising

Both video marketing and video advertising are crucial in helping a company sell its brand, products, and/or services. Each play an important role in the effective use of the other.

 

                          Video Marketing                             Video Advertising
The overall marketing strategy to optimize video impact and exposure. A small, but integral part of the overall video marketing strategy.
Defines brand. Highlights products / services.
Promotes video advertising. Target specific audiences and geolocations.
Uses all marketing options: social media, video platforms, email marketing, etc. Is often hosted on one site (like YouTube).
May or may not always include a Call to Action. Always includes a Call to Action.

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