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Video Marketing and Video Advertising

INFOGRAPHICS – 4 Key Differences Between Video Marketing and Video Advertising

Video Marketing and Video Advertising

 

Differences Between Video Marketing and Video Advertising

Both video marketing and video advertising are crucial in helping a company sell its brand, products, and/or services. Each play an important role in the effective use of the other.

 

                          Video Marketing                            Video Advertising
The overall marketing strategy to optimize video impact and exposure.A small, but integral part of the overall video marketing strategy.
Defines brand.Highlights products / services.
Promotes video advertising.Target specific audiences and geolocations.
Uses all marketing options: social media, video platforms, email marketing, etc.Is often hosted on one site (like YouTube).
May or may not always include a Call to Action.Always includes a Call to Action.

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AUTHOR - Beth Varian

Beth Varian has been working on the internet since 1995. She was the first SEO Expert at CBS SportsLine.com. When starting Webmaster For Hire, she wanted to focus on the personalized experience with quality results. Communication with clients is important. Though the internet has been around for decades now, it is still a mystical place for many business owners. Webmaster For Hire is the digital agency to guide small to mid-size businesses in the service and hospitality industries.