Differences Between Video Marketing and Video Advertising
Both video marketing and video advertising are crucial in helping a company sell its brand, products, and/or services. Each play an important role in the effective use of the other.
| Video Marketing | Video Advertising |
| The overall marketing strategy to optimize video impact and exposure. | A small, but integral part of the overall video marketing strategy. |
| Defines brand. | Highlights products / services. |
| Promotes video advertising. | Target specific audiences and geolocations. |
| Uses all marketing options: social media, video platforms, email marketing, etc. | Is often hosted on one site (like YouTube). |
| May or may not always include a Call to Action. | Always includes a Call to Action. |
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