Times Change. Business Evolves. So, Too, Must Your Website.
In an effort to keep up with the competition, your website needs to be able to adapt to whatever technology is checking it out. With the advent of smartphones, tablets, and other connected devices, people are no longer tethered to a PC or laptop for product and service searches.
If your website doesn’t load seamlessly on these other devices, there will be navigation and reading issues. Not to mention aesthetics. The user checking out your site will likely get impatient and click out. Revenue opportunity lost.
Not only that but search engines like Google have made website responsiveness a priority in their ranking algorithms. Those sites that don’t adapt will drop down into oblivion, at least as far as searchability goes. Countless revenue opportunities lost.
Top 7 Elements to Consider While Developing Responsive Website Design
- Scalability – Confirm that your website design will work to scale everything from headlines and images to text and ads proportionally without compromising the design.
- One size doesn’t fit all – A responsive website should include multiple widths so that branding remains visible regardless of the device being used, screen size, etc.
- Aesthetics – A common mistake made by some designers is overcrowding the content on a website. This can lead to an unbalanced page presentation and create confusion.
- CTA – A responsive website design will always feature a business’s call to action to promote the sale of a product or service.
- Navigation – Links and tabs are easily accessible on responsive websites, and navigating from page to page is more efficient.
- Font Sizes – Utilizing big typography is recommended to help grasp a reader’s attention and ensure readability on smaller screens. Some brands are using a minimum of 18 point font sizes for the body content on their websites, a size that was typically reserved for headlines, CTAs, etc.
- Sliders – In spite of some web designers suggesting them to benefit user experience, sliders are now being considered nothing more than a novelty tool when developing responsive websites because they can be a distraction.
If you are in the market for a website design or redesign, contact us for a free quote.