Is Your Internet Marketing Campaign Working?

It can be difficult to determine whether you are running a good marketing campaign. Asking SEO firms if your current marketing company is offering the best service is not a good failsafe. It is always easy to cut holes into any SEO campaign that is smaller than $10,000 a month. There just aren’t the resources to do it all, so the SEO firm picks the strategy that meets your needs and helps reach your goal.

Here are a few questions that will help you determine whether you are running a good inbound marketing campaign.

Social Marketing Failure

We see dozens of small business owners monthly who spin their wheels trying to rank their website, trying to run a social marketing campaign. They invest hours, money, and lost revenue without ever understanding why you there are no leads, and no sales.

Take a look at what you are doing:

  • Hosting webinars
  • Giving away ebooks
  • Writing whitepapers
  • Are active on Facebook, Twitter, and Pinterest
  • You blog faithfully
  • Mail your newsletter each week religiously
  • Guest post
  • Build the right links
  • Claim your business on Google Places and Google Maps
  • Have a perfect Google Plus account
  • Have 30 keywords on Page #1 of Google
  • Run the most interesting video marketing campaign
  • Understand that graphics and images sell
  • Run a video and image marketing campaign
  • Your website is responsive on all mobile devices
  • And, your customers never are 1 click away from your phone number or ‘buy now’ button.

If You Are Doing Everything Right Why Are You Not Getting Sales?

There are several mistakes that small businesses make when marketing.

  1. You focus on you and your product not your customers and their needs.

No one cares. When someone is ready to buy they are going to purchase from the business they trust, or the one they feel best about.

Engage your audience and speak to their issues. Create content for conversion – and then convert them.

  1. Attract visitors instead of chasing sales.

Consumers will buy when they are ready to buy. Most of the time they will buy when they have a problem that needs to be solved. If you are the ‘go to’ person in their social circle with the answer then they will buy from you – even if you don’t spend 1 second trying to sell to them.

  1. Create an identifiable brand

Your brand shouldn’t be about plastering an identifiable image on the web. It should be build on trust and confidence.

  1. Create a good user experience

If you went into a store with stacks of product, no music, old images, big bold ‘buy now’ signs. In this store there was no customer service, no one was available to help you sign out, a ‘form letter’ told you that they wanted your business.  Would you buy here?

Why do eBay, Amazon, and other major sites succeed? Because they focus on the consumer- both the buyers and sellers. They engage and give people something to do. They are interactive. They educate, entertain, and engage.

All this might be a challenge to execute yourself that is why there are professionals who can help you identify your target demographic, identify their needs, and learn what makes them tick.

AUTHOR - Beth Varian

Beth Varian has been working on the internet since 1995. She was the first SEO Expert at CBS When starting Webmaster For Hire, she wanted to focus on the personalized experience with quality results. Communication with clients is important. Though the internet has been around for decades now, it is still a mystical place for many business owners. Webmaster For Hire is the digital agency to guide small to mid-size businesses in the service and hospitality industries.