TL;DR
- Core pages: a page for each service, About, Contact with a form, FAQs, and a blog.
- Legal pages: a privacy policy, terms, an accessibility statement, and cookie consent.
- Online stores also need shipping, return, and refund policies.
- Have an attorney review your policies. Your privacy policy and terms are legally binding.
Core Pages for a Small Business Website
- Service or offer pages: one for each main service. See How Should I Organize My Website for Several Services or Audiences?
- About: who you are and why you do this work.
- Contact: with a contact form.
- FAQs: answers to the questions you hear most.
- Blog: starting with an introduction post.
Depending on your business, you may also want a press room, a careers page, a newsletter signup page, or a learning or resources page.
Legal Pages We Recommend
- Privacy policy: how you collect and use visitor information.
- Terms: the rules for using your website and your services.
- Accessibility statement: your commitment to making the site usable for people with disabilities, and how to reach you if something isn’t working.
- Cookie consent: a pop-up that helps bring your site into compliance with privacy laws.
- Shipping, return, and refund policies: for online stores.
Your Privacy Policy and Terms Are Legally Binding
Read them closely. Years ago, a business attorney gave Beth advice about privacy policies that she still passes on to clients: “Don’t promise you’ll ‘never’ sell customer information. If you sell your business, that information goes to the new owners, and you’ve broken your own policy.”
We’re not lawyers. Have an attorney review your policies before they go live.
Keep the Dates Honest
Your policy’s original effective date stays. When anything changes, add an “updated” date.
What Webmaster For Hire Recommends
- Keep your policies easy to find. One Policies page is efficient, and separate policy pages work just as well.
- Use a policy service that keeps your policies current, and give us access so we can add them to your site.
:: Common Questions ::
Can You Write My Privacy Policy?
We add your policies to your site and can provide an accessibility statement template. The policy wording itself should come from a policy service or your attorney.
What Should My Homepage Say?
See What Should My Homepage Include?
Planning Your Pages?
Request a consultation, and we’ll build your page list with you.
