SEO –Search Engine Optimization Service
What is SEO – Search Engine Optimization?
Search engine optimization (SEO) is an online marketing strategy. Its goal is to show your website as a search result for keyword and keyword phrases. Most specifically, phrases that your prospective buyers and guests are using to search for your services, resorts/hotels and products that you offer.
Search engines, like Google, Bing, Yahoo and others, give your business website a ‘listing’ within their database. That listing has an opportunity to ‘rank’ for the keywords, when they find that your website “proves” to be relevant for their visitors’ searches.
To “prove” your business website is relevant for ranking above all the other sites vying for the same keywords and phrases, you must meet certain criteria. That criteria is found in the search engine’s ‘algorithms’. The algorithms are a complicated set of rules to determine if a website is most relevant to what the searchers are seeking, based on their keyword(s) and phrases.
To show yourself as most relevant and worthy of top ranking, your business website needs to work on ‘optimizing’ it to meet the criteria in the search engine’s algorithms. Here’s where it gets tricky for most businesses to accomplish this task successfully – the search engines don’t tell you what the specific rules are in their algorithms. In addition to not telling you the specific requirements to rank, they also change those rules FREQUENTLY! Several times throughout the year, and they don’t always give notification about those changes.
Busy business owners that do not keep current with changes can find their business website’s rankings drop drastically or worse – have a delisted site (removed completely from the search engine’s databases). This is where a Search Engine Optimization company is most beneficial. We stay current on all the algorithm changes to create a success for our clients.
Why Business Websites Must Have SEO as a Marketing Strategy?
It’s easy to tell you that search engine optimization should be a top priority for your business website marketing. However, it’s just as easy to show you the reality of the statistics:
- 3.5 billion Google searches are completed daily.
- As of April 2019, Google Searches account for 88.47% of the global market shares of all search engines.
- 61% of marketers say improving SEO and growing their organic presence is their top inbound marketing priority. (HubSpot, 2018)
- Organic SEO is about 5.66 times better than paid search ads. (New Media Campaigns, 2018)
- 55% of marketers say blog content creation is their top inbound marketing priority. (HubSpot, 2018)
“Of all the online marketing strategies, there are two that have been consistent at providing results since I first got online in 1995, Search Engine Optimization and Email Marketing,” says Beth Varian. “Both strategies have proven their effectiveness and have remained solid, while others have been mere trends that come and go. Therefore, we stick with offering SEO services to our clients. It simply works today and will continue to work in the future.”
Webmaster For Hire Provides Strategic SEO Services
Because search engines index all your website’s pages (not just the homepage), we work to optimize all your pages for best ranking. We focus only on highly trusted websites for backlinks. Knowing the clients simply don’t have the time, the knowledge or the strategic formula for content writing to maximize ranking results – we provide content writing for our clients. We leave the expert, industry-specific, time sensitive writing to our clients and focus 100% on the writing that provide desired results. We create the infographics that gets Google’s attention in a positive way. We focus on making your business website a reliable resource for the keywords and phrases to rank.
We offer 3 Search Engine Optimization Packages:
Gets your new (or new to online marketing)business recognized with a 20-keyword(s) and phrases focus and the basics for SEO ranking.
Gives your business a boost to grow online with a 30-keyword(s) and phrase focus and the basics plus for SEO ranking.
A higher capacity to scale your service business and resort’s presence in the search engines with a 40-keyword(s) and phrases focus. Includes the basics plus the boost of content needed to take your website’s rankings to a new level.
Why Webmaster For Hire is Your Search Engine Optimization Company?
Beth Varian, founder and owner of Webmaster For Hire, was the first SEO expert at CBS SportsLine.com. She and her team thrive on the fast-changing world of SEO. They stay current and use the latest, reputable strategies to give your business the advantages in the ranking game.
“We partner with our clients to create their search engine marketing success,” says Beth Varian.
Throughout the year, we consistently monitor the algorithm reports for changes and modify all existing plans to keep up with the current ranking rules.Of course, we always notify our clients first.
Lastly, we communicate with our clients regularly and are available via email, business phone, Facebook Private Messenger, text and cell phone. We’ve been in business since 2001, and we have done so by making our clients a priority.
Search Engine Optimization Service Expectations
A business, whether providing intangible services, a stay at your hotel/resort or product based, should always expect communication from their search engine marketing agency. Monthly reports provided, showing real results of specific keyword rankings and organic and referral traffic to the site. These reports should be easy to read; and at-a-glance, you know there has been improvements. Added value should be noted in a summary of how your business website has performed, along with any recommended changes. Seeing a full year of results, building month-by-month, helps us and you identify the ebbs and flows of business seasons in correlation with online searches. Ranking reports, showing month-by-month rankings for each agreed upon keyword with easy-to-see trends. No guesswork necessary.
Additionally, no search engine optimization company can realistically guarantee changes due to Google’s quirks and changes. But when the right content is consistently being added to the business website, back links are done monthly, and all the right tasks are in place, results will happen. They should start show up within 3, 5, or 6-months (depends on the industry), and most certainly within a year. Therefore, a one-year contract is typically required by an SEO marketing company.
SEO Marketing Reports
Webmaster For Hire communicates with our clients. No guessing what we’re doing and no wondering how your site is ranking.
How to Start Your SEO Services with Webmaster For Hire
Call us at (561) 822-9931 or complete the form below to get started. Someone will respond with dates and times for an initial consultation.