Internet Marketing Frequently Asked Questions

Internet Marketing Frequently Asked Questions 1

Q: Why do I need Search Engine Optimization (SEO) services?

A: Search engine optimization is focused on not just ranking your website for industry keywords, but to rank for keyword phrases that connects your website with your prospective customers,clients, guests and patients.

2019 statistics show that 5 billion Google searches are made every day and over 40 percent of revenue is captured by this traffic (see statistics here: https://webmasterforhire.us/marketing-services/search-engine-optimization/#SEO-Marketing-Reports).

Q: Do I need SEO or Pay-Per-Click Advertising (PPC)?

SEO is for long-term, stable link placement, while PPC is for fast ad insertion. They are both ongoing.

With PPC, once you stop buying the ad space or your budget is met your ad/link disappears. Google Ads need to be monitored closely so you’re not spending your daily budget on useless words and to adjust budgets to meet new competition and rule changes.

With SEO, your link will drop rankings if you stop working the ever-changing strategy but has a better chance of sticking around longer than the day after stopping the ad.

Q: How do backlinks work with SEO?

Backlinks are your website’s address out on other websites with a clickable link. Getting your website out on high trust authority (Google trusted) websites helps increase your ranking in all search engines. The quality of your backlinks can help or hinder your website’s placement in a search result.

Q: How long does an SEO campaign take?

It depends on your website, what work was completed previously, and your industry’s competitiveness. Initial results can show as early as 3months or longer (results meaning movement versus page one ranking for specified keywords). It typically takes 6 months-to-a-year to rank most keywords in the sweet spot of the first page up to the third page.

Our clients get a monthly report showing the movement in the search result rankings.

Q: Can you guarantee me a top ranking?

In PPC, you can guarantee top ranking if you bid the highest cost per click. In SEO, the algorithm changes consistently, your competitors are possibly working the strategy, too, and temporary drops due to Google changes can happen. This means there are no guarantees. However, this is true of most online marketing, regardless of what other Internet marketers tell you. When relying on others’ resources, you’re at the mercy of their decisions.

We do guarantee to our clients to work a proven search engine optimization strategy for their businesses and budgets. We will continue to implement SEO practices that do not violate search engine webmaster guidelines for honest and ethical standards.

 

THE GOOGLE “ANIMALS” – ALGORITHM CHANGES

Q: What is Google Panda?

“February 2011, Google Panda is a change to Google’s search results ranking algorithm that was first released. The change aimed to lower the rank of “low-quality sites” or “thin sites”, in particular “content farms”, and return higher-quality sites near the top of the search results.”
https://en.wikipedia.org/wiki/Google_Panda

The goal is to create quality, unique content for your website and marketing.

Q: What is Google Penguin?

“Google launched the Penguin Update in April 2012 to better catch sites deemed to be spamming its search results, in particular those doing so by buying links or obtaining them through link networks designed primarily to boost Google rankings.” http://searchengineland.com/library/google/google-penguin-update

The goal is to obtain quality backlinks to your site and not just buy 1,000s of low trust links. Less with higher quality is better than more with lower.

Q: What is Google Hummingbird?

“Google Hummingbird is a search algorithm used by Google. … Danny Sullivan said of Hummingbird, “Google said that Hummingbird is paying more attention to each word in a query, ensuring that the whole query—the whole sentence or conversation or meaning—is taken into account.”” https://en.wikipedia.org/wiki/Google_Hummingbird

Hummingbird is about ‘context’ rather than ‘content’. Meaning that Google looks at full content on the page to decide if it’s relevant to a search query. Keeping your onsite articles relevant is more important than keyword stuffing.

Q: What is Google Pigeon?

“Google Pigeon is the code name given to one of Google’s local search algorithm updates. This update was released on July 24, 2014. The update is aimed to increase the ranking of local listing in a search. The changes will also affect the search results shown in Google Maps along with the regular Google search results.” https://en.wikipedia.org/wiki/Google_Pigeon

Q: What is Google Possum?

September 2016, Google rolled out the Possum update. “Google’s latest algorithm update is a change to local search, with seemingly positive results for local businesses and for users. The update has put a lot more emphasis on the user’s location, which means users are getting more accurate results. Google’s filters for local search and organic search are evolving and part of this change means the two filters are now working more independently from one another.”

https://www.techwyse.com/blog/search-engine-optimization/4-important-changes-from-googles-possum-update/

This update helps local businesses trying to get into the 3-Pack (top three listings that show on the search page).